History

Did you know that the family business Max was one of the first burger chains in Europe? Three years before McDonald’s came to Europe, Max’s founder Curt Bergfors and Britta Andersson opened their first restaurant in Gällivare in northern Sweden. His burgers were so popular that the chain quickly spread throughout the land. And now, over 40 years later, Max has opened restaurants in Arabia.

Taste and tradition since 1968

Did you know that the family business Max was one of the first burger chains in Europe? Three years before McDonald’s entered Europe, Max’s founder Curt Bergfors and Britta Andersson opened their first restaurant in Gällivare in northern Sweden close to the Arctic Circle. Their burgers were so popular that new restaurants quickly popped up throughout the country. And now, more than 40 years later, Max is opening its first restaurant in UAE.

1968

Curt Bergfors, aged 18, and Britta Andersson open a fast food kiosk, UNO-X-grillen, in Gällivare. 

1971

The business expands, adding a restaurant on Midgårdsvägen in Luleå that is named Max after the owner’s nickname. 1981Max opens Northern Europe’s first drive-in in Piteå.

1991

Due to poor sales and the success of Max burgers, McDonald’s is forced to shut down two premises in northern Sweden. Max takes over both. 

2001

Max becomes a nationwide burger chain, found in Luleå in the north to Lund in the south. 2003Max menu undergoes its largest transformation yet, the launch of Delifresh,  a line of low-fat products including meals, drinks and desserts with less fat but with an abundance of taste. 

2005

Develops Delifresh with Low Carb-burger.

2007

The launch of MinimizeMe , where Johan Groundstroem showed the world that you can lose weight through a diet consisting of  healthy hamburgers. Result;  a 30 kg[F1]  weight loss in 90 days.  

2008

Max becomes the world’s first and only hamburger chain to provide carbon labeling of its menu, as well as offsetting its carbon emissions 100 % by planting trees in Africa. 

2011

Max’s first restaurant outside Sweden opens on Karl Johans Gate, Egertorget in Oslo on 12 May. 

2012

Max opens its first restaurant outside the Nordic region in UAE.